Commercials and the New Nostalgia
While watching television last night, I ran across a commercial that I initially found hilarious. The snippet using in this laundry detergent commercial is from the group Digable Planets . The group has tried an on again, off again resurgence that hasn't seen much success. They have toured in the recent past and found some notoriety, but they're still that one group with that one song . Now, me being me, I found this commercial hilarious once I started extrapolating how this happened. An ad executive wanted to talk about how effective Tide is in cool water and needed something to highlight this functionality. Sure, you could show everyone setting their washers to cold but something needs to tie it together. How about a song? Yeah, a song would do the trick. So now, Ishmael "Butterfly" Butler, Craig "Doodlebug" Irving, and Mary Ann "Ladybug Mecca" Vieira are getting a royalty check from this. Just another tiny supplement to their income that ...