River Barge Tours: Second Verse, Same as the First

Since I've been back in San Antonio, I've been to the Riverwalk more often. When I was younger, my family was never keen on walking through that tourist den, but now that I get out a little more, I often find my way there.

In my many walks down the river, I've noticed the touring river barges change from the Yanaguana Cruises I remember as a child to a company called Rio San Antonio Cruises. At first, I thought Yanaguana still existed and these two companies were battling out who could give a better tour, something that really would have befuddled me. But after a little bit of research, I found Rio San Antonio is just the company that exists after the death of Yanaguana. This confuses me even more.

How can a company die and another one take its place if they offer the same service (identically, down to the color scheme) at likely the same price? What will stop Rio San Antonio from suffering the same fate? When this company came up, what did people ask them?

"Hey, what makes you different from the last touring river barges?"
"We sit you down in our barge and our expert tour guides tell you of the history and other facts about the beautiful San Antonio Riverwalk."
"Isn't that what the last company did?"
"Well... um... our polo shirts are a different color."
"No, they aren't."
"You want to ride on this thing or not?"

Rio San Antonio Cruises is the phoenix that rose from the ashes of Yanaguana Cruises. It is yet to be seen if it will be fell by another foes who hates happy tourists waving at people eat overpriced dinners and staring up at the same buildings over and over again.

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